What is Social Media Marketing?


Social Media Marketing is the way of bringing potential customers to your website via Social Media channels such as Facebook, LinkedIn and Twitter.

This strategy offers a more precise targeting of customers.

Why is Social Media Marketing important?

Customers tend to speak about the products or services before they make the purchase. Imagine your products and services are suggested by a trusted friend rather than a sales person. The closure rate will be much higher if it is suggested by someone trustworthy.

Example: Facebook "Likes"

If you want to buy flowers and an ad in Facebook has 50 likes from someone you know (maybe your friends and family), it will likely increase your confidence of buying flowers from this company.

How can Social Media Marketing help in my business?

There are approximately 2 billion active Facebook users in the world as of 2017.

Facebook has millions of active users every day that can become your potential customers.

Example: If you are a florist and your shop is located in Kerala, you can target Facebook users who are male, above 25 years old (where they have more spending power), who stay in Kerala and relationship status as either "in a relationship", "engaged" or married" (probability of attached guys buying flowers are higher than single guys).

This helps you to spend your marketing budget more effectively.

What are the advantages Social Media Marketing?

  • - Fast results
  • - Free exposure
  • - Cost effective
  • - Expose your ads 24 hours a day, 7 days a week